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What's The HŸP About?

We Are HŸP!

Located in the heart of Miami, FL, HŸP has been leading the secondary market for sneakers and streetwear for over 7 years. What started as a passion for sneaker culture has grown into a destination for sneaker and streetwear enthusiasts around the world.

We pride ourselves on curating the latest drops and rare finds from the hottest brands in the game. Whether you’re hunting for exclusive releases or timeless classics, we stay ahead of the curve to bring you the best of sneaker and streetwear culture.

At HŸP, we’re not just a store—we’re a community. Visit us at one of our storefronts at Mary Brickell Village (900 S Miami Ave Suite 182) and Miami World Center (851 NE 1st Ave Suite D120) and experience the HŸP firsthand. Can’t make it to Miami? Our videos and social channels give you a behind-the-scenes look at our team, our culture, and our latest heat.

Join the HŸP family on Instagram, TikTok, and YouTube, and stay connected with the community, no matter where you are.

Instagram | TikTok | YouTube

Located in Miami, Florida

Visit our retail storefronts in Mary Brickell Village and Miami World Center!

View Store Locations

Join Our Wholesale Community

Are you looking to buy or sell in bulk? Join our wholesale WhatsApp community to get competitive prices from a trusted source. We offer everything you need to get into the sneaker reselling business.

Who Are We?

Meet The HŸP Family

Marcus Sharf

OWNER

I am Marcus, one of the founders here at HŸP. Originally from Philadelphia, PA, I’ve been in the sneaker industry for over 7 years, but decided to move into the retail space in 2022. I saw a gap in the Miami market for a sneaker store, but also wanted to build a long-lasting and impactful brand behind it. HŸP was born, and you can follow along our journey of building.

Instagram

Yuriy Kolesnyk

OWNER

Yuriy here, one of the founders of HŸP. Originally from Philly, I've traded in the cold for the Miami heat. Philly taught me hustle, but it was sneaker botting that got me into the game. Starting out in my basement flipping kicks, I am now the proud owner of a sneaker store. Life's crazy, but my love for sneakers keeps me on my toes.

Instagram

Matthew Reyes

GENERAL MANAGER

Hey I’m Matthew! I was born and raised here in Miami and started collecting sneakers since I was in middle school and started reselling in 2020. Fast forward, I now manage not one but two of the best sneaker stores in the world! Catch me at any of our locations for the best shopping experience!

Instagram

Demetrius Cobb

SALES ASSOCIATE

It’s Dee here. I’m a sneaker-head originally from Miami and I’m heavily into fashion. I plan to spread my creativity and passion here at HŸP.

Instagram

JD Gonzalez

SALES ASSOCIATE

I’m JD, originally from Peru, I got my start in the clothing industry 5 years ago. I’m a big fan of luxury fashion and I'm always on the hunt for the latest pieces. If you’re eyeing something or need styling ideas, I'm your guy.

Instagram

Catherine Thomas

SALES ASSOCIATE

Hi I’m Catherine! Since a young age I have had a love for fashion and sneakers. Originally from Virginia, I am currently studying Marketing and International Business at the University of Miami. I am continuing to fuel my passion of streetwear and sneakers by working with HŸP and am excited to expand my passion and knowledge here!

Instagram

David Banegas

SALES ASSOCIATE

My name is David Banegas, and I’m a full-time sales associate at HYP. I’m truly grateful to be in this position, as I’ve discovered that sales is something I genuinely enjoy. With about two years of sales experience, I’ve come to appreciate the environment and the connections I build with customers every day. HYP is a growing company, and I’m excited about the opportunity to be a ipart of that growth.

Instagram

German Marchesani

HEAD OF VIDEO PRODUCTION

My name is German Marchesani, and I’m a seasoned filmmaker and content creator. Born in Argentina and raised in South Florida, I bring a unique blend of creativity and storytelling to every project. I’m passionate about helping HŸP grow and thrive across all social media platforms, and I’m excited to contribute to its success.

Instagram

China Horne

MARKETING DIRECTOR

Hey! My name is China. I’m new to Miami from North Carolina and passionate about marketing and social media! I graduated from Appalachian State University and have been marketing technology and healthcare ever since. Now, I’m excited to bring my skills into the sneaker scene here in Miami!

Instagram