Marcus Sharf

OWNER

I am Marcus, one of the founders here at HŸP. Originally from Philadelphia, PA, I’ve been in the sneaker industry for over 7 years, but decided to move into the retail space in 2022. I saw a gap in the Miami market for a sneaker store, but also wanted to build a long-lasting and impactful brand behind it. HŸP was born, and you can follow along our journey of building.

Yuriy Kolesnyk

OWNER

Yuriy here, one of the founders of HŸP. Originally from Philly, I've traded in the cold for the Miami heat. Philly taught me hustle, but it was sneaker botting that got me into the game. Starting out in my basement flipping kicks, I am now the proud owner of a sneaker store. Life's crazy, but my love for sneakers keeps me on my toes.

Matthew Reyes

GENERAL MANAGER

Hey I’m Matthew! I was born and raised here in Miami and started collecting sneakers since I was in middle school and started reselling in 2020. Fast forward, I now manage not one but two of the best sneaker stores in the world! Catch me at any of our locations for the best shopping experience!

Demetrius Cobb

SALES ASSOCIATE

It’s Dee here. I’m a sneaker-head originally from Miami and I’m heavily into fashion. I plan to spread my creativity and passion here at HŸP.

JD Gonzalez

SALES ASSOCIATE

I’m JD, originally from Peru, I got my start in the clothing industry 5 years ago. I’m a big fan of luxury fashion and I'm always on the hunt for the latest pieces. If you’re eyeing something or need styling ideas, I'm your guy.

Catherine Thomas

SALES ASSOCIATE

Hi I’m Catherine! Since a young age I have had a love for fashion and sneakers. Originally from Virginia, I am currently studying Marketing and International Business at the University of Miami. I am continuing to fuel my passion of streetwear and sneakers by working with HŸP and am excited to expand my passion and knowledge here!

David Banegas

SALES ASSOCIATE

My name is David Banegas, and I’m a full-time sales associate at HYP. I’m truly grateful to be in this position, as I’ve discovered that sales is something I genuinely enjoy. With about two years of sales experience, I’ve come to appreciate the environment and the connections I build with customers every day. HYP is a growing company, and I’m excited about the opportunity to be a ipart of that growth.

German Marchesani

HEAD OF VIDEO PRODUCTION

My name is German Marchesani, and I’m a seasoned filmmaker and content creator. Born in Argentina and raised in South Florida, I bring a unique blend of creativity and storytelling to every project. I’m passionate about helping HŸP grow and thrive across all social media platforms, and I’m excited to contribute to its success.

China Horne

MARKETING DIRECTOR

Hey! My name is China. I’m new to Miami from North Carolina and passionate about marketing and social media! I graduated from Appalachian State University and have been marketing technology and healthcare ever since. Now, I’m excited to bring my skills into the sneaker scene here in Miami!